During the past 20 years, the industry has concentrated on finding markets for the byproducts of soy oil manufacture, including soy “lecithin”, made from the oil sludge, and soy protein products, made from defatted soy flakes, a challenge that has involved overcoming consumer resistance to soy products, generally considered tasteless “poverty” foods. The quickest way to gain product acceptability in the less affluent society,” said a soy industry spokesman, ” … is to have the product consumed on its own merit in a more affluent society.”"
Hence the proliferation of soy products resembling traditional American foods-soy milk for cows milk, soy baby formula, soy yogurt, soy ice cream, soy cheese, soy flour for baking and textured soy protein as meat substitutes, usually promoted as high protein, low-fat, no cholesterol “health foods” to the upscale consumer increasingly concerned about his health. The growth of vegetarianism among the more affluent classes has greatly accelerated the acceptability and use of these artificial products. Unfortunately they pose numerous dangers.