Nutrition research and education programs funded with beef checkoff dollars “Scientific research sponsored by federal government and by industry has contributed to the extension and quality of human life.” Margaret Flynn, Ph.D. Professor of nutrition and pediatrician, University of Missouri – Columbia
This quote from Dr. Margaret Flynn appears on the cover of the 1991 research summary of the National Live Stock and Meat Board. It’s a philosophy that summarizes both the overall objective, and the success, of nutrition research programs funded by the Meat Board, an organization now known as the National Cattlemen’s Beef Association (NCBA). The timeline that follows provides an overview of nutrition research and nutrition education projects funded by America’s beef producers through this organization since its inception in 1922. Through checkoff dollars, these programs demonstrate the industry’s commitment to both nutrition research in general, and to science-based research to support its nutrition education, communications and consumer marketing programs.